The Basics of Digital Marketing: A Beginner’s Guide to Online Advertising

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About Course

Build the marketing skills you need to succeed in the Digital Economy. This short and precise course will help you understand the fundamentals of Digital marketing. By the time you complete this course you will know basics of Traditional and Digital Marketing, how important to have a user centric website and some of the major topics covered under Digital Marketing.



What Will You Learn?

  • This introductory course is for anyone who wants to develop the skills on Digital Marketing.

Course Content

Introduction to Online Advertising and Digital Marketing
We will understand about the basics of marketing and then what is the digital marketing.

  • Defining Marketing
  • Defining Digital Marketing

Creating a User-Centered Website: Designing for Your Target Audience
If you already have a website, you should start by taking a moment and really looking at it. As you look at it, ask yourself some key questions. Does my website serve the purpose I originally planned for it? Does it convey what the purpose of my business is? Whom do I want to visit my online business? Am I providing content that those types of visitors want? What is my website really being used for? These are all essential questions to ask yourself about your website in order to make sure that it is user-centered and effective. Generally speaking, the end result of all of your work on social media, search results, and online ads is to get customers and potential customers to your website. That is because, ideally speaking, your website is where your potential customers can be converted into the real deal and where current customers can find what they are looking for. If you don’t have a website, we encourage you to use the following steps to help your website be exactly what your USER CENTERED WEBSITE customers — both current and future — are looking for. However, we also encourage you to make sure that you are not spending all of your budget on a website that nobody can find. Hold some budget back for marketing your site.

The Components of Digital Marketing
Digital marketing is huge and complex, which includes many topics and sub-topics. To become a digital marketing expert, it’s important to have knowledge about all digital marketing topics

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